Services

I specialise in building fast, functional websites and delivering practical SEO strategies that help your business grow. Each service is designed to be clear, approachable and tailored to your goals.

I create custom WordPress sites using Bricks Builder, Elementor and WPBakery, with a strong focus on speed, accessibility and usability. From brochure websites to more complex builds, every project is designed to be clean, easy to manage and ready to grow with your business.

What this can include:

• Custom WordPress builds
• UX-friendly layouts and structure
• Shopify or WooCommerce set-ups
• Mobile-first responsive design
• Performance and accessibility checks

I deliver SEO strategies that are practical, honest and based on real data. Using tools such as GA4, Google Search Console, Semrush, Ahrefs and Screaming Frog, I identify opportunities, resolve issues and help your website rank where it matters.

What this can include:

• SEO consultation and strategy sessions
• Technical SEO audits
• On-page SEO and content optimisation
• Keyword research and competitor insights
• Local SEO
• Tracking, reporting and performance reviews

If your website is outdated or you are moving to a new platform, I can handle the process carefully to preserve your search visibility and improve user experience. The aim is to modernise your site without losing the things that already work well.

What this can include:

• Full visual and structural refreshes
• Migrations to WordPress or Bricks Builder
• 301 mapping and SEO continuity
• Speed, layout and usability improvements

Websites need regular care to stay secure, fast and reliable. I offer ongoing support to keep things running smoothly, with updates, monitoring and small improvements handled for you.

What this can include:

• Monthly or ad-hoc maintenance
• Plugin and theme updates
• Content changes and small fixes
• Backups and security checks
• Performance monitoring

I build controlled, professional AI workflows that speed up research, reporting and planning — without replacing expertise or editorial judgement. Every output is reviewed manually before it's used.

What this can include:

• AI-visibility reporting (Google AI Overviews, ChatGPT, Perplexity, Copilot)
• Turning technical audits into prioritised action plans
• Keyword and content classification at scale
• AI-assisted content briefs and frameworks
• Development specifications from notes or verbal feedback
• Structured documentation and reporting workflows

Good decisions need reliable data. I configure GA4, Google Tag Manager, Search Console and Looker Studio to track the actions that actually matter to your business — not just traffic totals.

What this can include:

• GA4 and Google Tag Manager setup
• Custom event and conversion tracking (bookings, forms, calls to action)
• Search Console monitoring and analysis
• Looker Studio dashboards and reporting
• Microsoft Clarity behaviour tracking
• Translating data into clear, actionable reports

Beyond WordPress, I plan and build custom web applications for specific business needs — from initial concept and data structure through to a working, tested product.

What this can include:

• Product planning and user-journey mapping
• Database and data-structure design
• Modern app development (Next.js, React, Prisma)
• Privacy and security considerations built in from the start
• Internal tools and operational workflow apps
• Ongoing iteration based on real usage